FORT COLLINS, CO – Triple Crown Sports and DICK’S Sporting Goods have announced the two companies have formed an official partnership, with DICK’S set to have a large profile at many of Triple Crown’s premier events.
“We are thrilled to be partnering with DICK’S Sporting Goods and have such an excellent brand attend many of our high-profile events,” said Chief Marketing Officer Andy Hansen. “Triple Crown shares many of the same values and dedication to youth sports that DICK’S Sporting Goods does making it a perfect opportunity to form a partnership.”
DICK’S Sporting Goods will be featured prominently on site at selected 2022 events such as the Colorado 4th of July and the Omaha SlumpBuster. Coaches, players and parents can expect to receive communication on special offers and key product offerings from DICK’S Sporting Goods throughout the year.
“At DICK’S Sporting Goods we understand the importance of sports and are proud to partner with Triple Crown to provide support for their youth programs,” said Aimee Watters, Senior Director Sports Matter and Community Marketing, DICK’S Sporting Goods.
About Triple Crown Sports
Based in Fort Collins, CO., Triple Crown Sports has been producing youth, high school and college events for 40 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s DI Cancun Challenge tournaments in November. Triple Crown is also powering “WNIT” concept events in D-I softball (NISC) and volleyball (NIVC), with those two events debuting in 2017. Triple Crown’s PV College Challenge features 8-10 of the top DI college softball teams in the country each year in Puerto Vallarta, MX. TC fastpitch tournaments (including the 1,000-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes. TCS produces one of the largest youth baseball events in the world with the 600-team Omaha SlumpBuster during the College World Series. The Triple Crown Volleyball NIT has become the top-recruited club volleyball event in the country each February when 550 teams compete in Kansas City, MO.
About DICK'S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports make people better, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.